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This site has the following in the homepage, "If you are planning a holiday in Israel." We noticed that the web page also stated " Then youve come to the right place." It also stated " We bring you the best of hotels,. Vacation apartments, kibbutz tour yourself programs, car rentals and friendly discount travel reservations for bookings in Jerusalem, Tel Aviv, Eilat, the Galilee, Safed - Israel, Jordan and Egypt. For fast, friendly, reliable and expert service check out. Has great Hotels, Holiday Apartments, Car Rentals with many. To meet us, check out Why? Car Rent in Israel." The header had apartments rentals as the highest ranking keyword. It was followed by israel hotels, israel tours travel, and car rent which isn't as ranked as highly as apartments rentals. The next words the site uses is israel family vacation apartments. restaurants was also included and might not be understood by search parsers.